This is the first marketing guidebook written by a military veteran (turned marketing professional and entrepreneur) for transitioning service members, their spouses, and veterans. It uniquely features nearly 30 AUTHENTIC personal branding examples written BY veterans. This has never been done before.
Learn to B.R.A.N.D. Before Your Resumé with a fellow veteran at your side.
If you prefer to learn via online course format, and want to learn how to craft your branding that way, check out the AUTHENTIC Personal Branding for Military Veterans online course. It’s modeled exactly on Graciela’s popular workshop she’s taught to thousands of veterans live and online coast-to-coast for over nine years.
Student veterans, military spouses, veterans in their first, second, or third career transitions will all learn valuable self-marketing skills, guided by a veteran who knows the transition chaos (and success!) first hand. This book is essential if you’re joining the ranks of veterans choosing the entrepreneurship track, if seeking your first career after leaving the active duty force, or pursuing your first internship or full-time job after completing your degree as a student veteran.
Readers will complete the “extracting product attributes” exercise, see ample examples of great branding created by veterans Graciela has personally coached, and be able to write their own authentic personal branding to influence their intended target audience. Graciela teaches the reader a repeatable marketing messaging process that will be useful for years for come.
Those who wish to collaborate live with Graciela who will coach them to perfecting their branding and/or discussing their business startup idea will be offered the option to do so.
In B.R.A.N.D. Before Your Resumé, Graciela guides you in becoming an epic storyteller of your unique value, long before you write your resumé which she reminds us is a marketing deliverable. Taking this approach, as she did during her military-to-civilian transition, means that your audience for this new forward-looking branding will be so intrigued by your value that they’ll ASK for your resumé!
You’ll be empowered to confidently communicate your value to make things happen, as Graciela did to successfully transition into a technology marketing management role. Graciela freely shares the communication process she followed to land that first civilian career, mentored by women veterans every step of the way.
Stop going at it alone.
Stop listening to people pushing you into writing your resumé (or worse yet your LinkedIn profile) before you’ve done the essential work to understand yourself, your value to civilian organizations, careers that exist for you, and the target audience you need to attract.
Learn to B.R.A.N.D. Before Your Resume with a fellow veteran at your side.